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The Evolution of Display Advertising 2023: From Banners to Interactive Rich Media

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  Static banner ads have evolved significantly since their inception in display advertising. The evolution of technology and changing consumer expectations have transformed the landscape of online advertising. In this blog post, we will take a journey through the history of display advertising, exploring how it has evolved from simple banners to the engaging and …

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Display Advertising – Types of Display Ads you need to know in 2023

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In this current era, digital advertising has become an excellent boon for the marketing industry. If you are interested in running your own business, starting with display advertising would be the best for you.   Display ads are one of the easiest ways to generate engagement without breaking the bank. Whether you want to generate …

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How marketers can achieve scale and precision in a world without third-party cookies

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July 22, 2021 How marketers can achieve scale and precision in a world without third-party cookies Back Share on Twitter Facebook Instagram “One of the biggest challenges for the open web going forward is bringing the fragmented ID space under a single, standardized umbrella and convincing the ad tech market to adopt it.”   Sarah Polli …

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As the cookie crumbles, media quality will drive ROI

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July 22, 2021 As the cookie crumbles, media quality will drive ROI Back Share on Twitter Facebook Instagram “One of the biggest challenges for the open web going forward is bringing the fragmented ID space under a single, standardized umbrella and convincing the ad tech market to adopt it.”   The rise of media The mere …

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How AI will save ad targeting from the Cookiepocalypse

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July 22, 2021 How AI will save ad targeting from the Cookiepocalypse Back Share on Twitter Facebook Instagram “In the absence of a firm date for third-party cookie deprecation, advertisers should start testing contextual targeting today.”   Hearts and Science Team The future of identity From 2022 onward, Google’s ban on the use of third party …

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How the traditional marketing loop will be reborn

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How the traditional marketing loop will be reborn Share on   Twitter Facebook Linkedin Approaching pillars of the marketing loop in new ways “To get ready for whatever the future may hold, we at Hearts are acting as Agents of Change, investing in five key areas.” Spot the difference? We can’t either. Targeting, delivery, measurement, …

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