Native Marketing

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Native Marketing

When the walled gardens of search and social are not enough, native advertising helps drive traffic, commitment and conversions on the open web. Find out what native advertising is all about and why most marketers worldwide use native to boost their bottom line.

Native Marketing

Native advertising is a form of paid advertising in which the ads match the appearance, feel and purpose of the media format where they appear. Ľhey fit natively and seamlessly on the web page.

Native ads often feature as recommended content on websites, lies below or beside the article you just Read.They also appear as in feed ads, as part of your news feed on social networks, such as Facebok or Twitter. Another form that native ads take is search and promoted listings that appear at the top of your Google search results, or in the sidebar

In Feed Ads

Native ads dont look like ads, so you might think they are hard to spot. Perhaps readers may not even realize they are consuming a paid advertisement, which could compíomise the editorial neutrality of the publisher. Fear not, for consumer watchdogs, such as the FĽC (Federal Trade Commission) and the TAB (Interactive Advertising Bureau), are at pains to regulate the use of native ads to ensure that consumers are not misled.

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