In this current era, digital advertising has become an excellent boon for the marketing industry. If you are interested in running your own business, starting with display advertising would be the best for you.
Display ads are one of the easiest ways to generate engagement without breaking the bank. Whether you want to generate leads or build a brand, these ads will seamlessly pave the way to achieving the desired results.
Here’s a closer look at the different types of display advertising, as well as their importance in today’s digital landscape.
Without further ado let’s begin.
What is Display Advertising?
Display advertising is defined as a method of online advertising where marketers use banner ads along with other visual advertising formats to advertise their products on websites, apps, or social media.
Are you currently looking for new ways to acquire and reach out to your potential customers? If yes, then all you have to do is trust this lucrative way of advertising, that’s it.
Here, you need to focus on using visual media in the form of images, text, and videos, which can increase traffic to your website.
Importance of Display Advertising:
Display advertising is important for several reasons, including:
Increased Visibility:
Display ads can help businesses increase their online visibility by placing ads on high-traffic websites and social media platforms.
Targeting Capabilities:
It allows businesses to target specific audiences based on factors like age, location, interests, and online behavior.
Brand Awareness:
It can help businesses build brand awareness by displaying their logo, tagline, and other branding elements in their ads.
Lead Generation:
Display advertising can be an effective way to generate leads by directing users to landing pages or other lead-capture forms.
Measurable Results:
Display ads allow businesses to track and measure their results using metrics like clicks, impressions, and conversions.
Types of Display Ads:
1. Banner Ads:
Banner ads are one of the most common types of display ads that you can find on various online platforms including business and news websites, blogs, online forums, and social media channels.
Banner ads often come in traditional shapes and sizes, where marketers can place banners in landscape, skyscraper, and square sizes.
Traditionally, banner ads display a combination of text and images to capture a viewer’s attention.
2. Native Ads:
Native ads are a type of display ad that is highly integrated with the content on your page. Online marketing implements native advertisement, especially within content marketing strategies.
Native display ads fit naturally into the content of a web page, website, or email. Marketing and advertising professionals incorporate native display ads into content in such a way that viewers associate the ads with the content or brand.
Links leading to other website pages, recommended content, sponsored search results, and promoted social media posts are many examples of native display ads.
3. Animations:
Many organizations rely on animation that accompanies audio, video, and text. As an owner of the business, you can use animations to promote your products, brand messages, and services.
These elements also give you the ability to use animated display advertising as long-form advertisements that explore complex or deep explanations about a specific product, service, process, or challenge.
Additionally, animated ads can be shareable, giving viewers more motivation to spread the branded message or offer. Animated display ads can also result in higher audience engagement, which can help cement a brand’s connection to its target market.
4. Video Content:
Display ads with video content often engage viewers by conveying a specific message, asking thought-provoking questions, or presenting a product or service.
Video display ads combine video, audio, and sometimes text to showcase an offer and prompt viewers to act or decide.
5. Interactive Content:
Interactive content typically includes images, text titles, graphics, and many other embedded features. By using this type of display ad, you can now take a step towards showcasing the intrinsic qualities of your products.
This type of advertising can be beneficial to brands and businesses that want to educate audiences or convey additional information to users of specific products or services.
6. Infographics:
Infographics represent a type of display advertising that features graphics and text to educate an audience about a specific topic, idea, or offer.
For example, a pharmaceutical company’s advertising strategies may include infographics to engage, educate, and build rapport with its customer markets.
Integrating infographics into an online advertising strategy can be useful for business websites that focus on presenting and providing information about products or services.
7. Expanding Ads:
Expandable ads are display ads that users can expand beyond the initial size that the ad displays on a website.
An expandable display ad comes in two different sizes- the large size and the normal size. While the smaller one fits within a standard banner ad, the larger one expands outside the given borders.
8. Lightbox Display Ads:
Lightbox display ads are a special display ad developed by Google some time ago. These display ads are similar to expandable display ads, where users on a website must interact with the ad to be launched into full-screen content.
However, unlike traditional expanding ads, though, Lightbox ads can include a combination of video, audio, text, animation, and other elements to enhance engagement with an online audience.
Another key feature of Lightbox display ads is that they only work when users hover over them for several seconds or more.
This key feature helps reduce the likelihood of viewers inadvertently triggering an ad when visiting websites and interacting with online content.
9. Pop-Up Ads:
Pop-up display ads commonly use a pop-up content feature on websites to encourage users to learn about offers, sign up for services, or buy products from a business or brand.
Pop-ups usually appear on a website as a small, square boxes that prompt users to take a specific action.
For example, a brand that offers online services to its customers can use pop-ups on its website to engage with potential customers and encourage them to learn more about your offerings along with an email subscription.
10. Interstitial Display Ads:
Interstitial display ads are becoming more common in mobile device applications, including games, social media apps, and other online mobile applications.
If you consider a mobile game application, interstitial ads appear between game levels or scenes. This is a great way to broaden your market reach.
Conclusion:
Display advertising involves the use of graphical ads, images, and videos to reach a wider audience. In 2023, popular types of display ads include banner ads, interstitial ads, native ads, video ads, and social media ads. Keeping up with the latest trends in display advertising is crucial for businesses to stay competitive and effectively reach their target audience. Hope this information is helpful for you!!