Brand Audit
and Polyculture
Assessments
You can think of brand audits and assessments much like a brand health inspection. By taking a thorough look at all the ways your brand is designed, expressed, and perceived, an audit identifies:
- Your brand’s strengths and best qualities
- Ways in which your brand may be weak
- Key opportunities for improvement and addressing market/customer needs
- Your brand’s standing in the current market, relative to competitors
Conducting a brand audit is typically the first order of business if your company is considering rebranding, or aims to revamp their marketing strategy. It gives the clarity needed to understand where your brand needs to go, and how to accomplish that
Your brand can be the make-or-break factor in its success. That’s because it has a tremendous influence over how consumers view your business.
