Display Marketing
Display Marketing refers to the process of advertising a product or
service through visuals like images and videos on networks of publisher websites such as the Google Display Network and Facebook etc.
Display ads are placed on relevant third–party websites in the form of banner, image, and text ads. Display advertising is pretty much a blanket term that includes every visual ad placed on a website, however, it can be divided into three basic categories:
In this type of display advertising, the advertiseír/marketer chooses the website they would like to run their display ads on.
In this type of display advertising, networks place ads on elevant websites, for example showing an ad for dog food on a pet adoption website.
Remarketing display ads appear in front of users who have been on your website or post-click landing page but have left without completing the relevant conversion goal.
Sign up for our newsletter and stay up to date with our latest industry news and content.