July 22, 2021 As the cookie crumbles, media quality will drive ROI Back Share on Twitter Facebook Instagram “One of the biggest challenges for the open web going forward is bringing the fragmented ID space under a single, standardized umbrella and convincing the ad tech market to adopt it.” The rise of media The mere […]
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July 22, 2021 How AI will save ad targeting from the Cookiepocalypse Back Share on Twitter Facebook Instagram “In the absence of a firm date for third-party cookie deprecation, advertisers should start testing contextual targeting today.” Hearts and Science Team The future of identity From 2022 onward, Google’s ban on the use of third party
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How the traditional marketing loop will be reborn Share on Twitter Facebook Linkedin Approaching pillars of the marketing loop in new ways “To get ready for whatever the future may hold, we at Hearts are acting as Agents of Change, investing in five key areas.” Spot the difference? We can’t either. Targeting, delivery, measurement,
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