The Evolution of Digital Marketing in the Last 5 Years Introduction Digital marketing has transformed more in the past five years than it did in the previous decade. With technological innovations, changing consumer behavior, and global events like the COVID-19 pandemic, businesses have had to adapt and evolve their strategies rapidly. This blog explores the […]
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Affiliate Hacks for Influencers In the fast-paced world of social media, influencers have a golden opportunity to turn their following into a steady stream of passive income. One of the smartest ways to do this is through affiliate marketing. But to succeed, you need more than just a swipe-up link or product mention. In this
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The Future of SEO: Voice, Visual, and AI-Driven Search Search engine optimization (SEO) is no longer just about placing keywords on a page. As search technology becomes more advanced, so do the strategies needed to succeed online. We are entering an era where voice commands, visual inputs, and AI algorithms are transforming how users discover
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The Role of AI in Personalizing Email Campaigns In the rapidly evolving landscape of digital marketing, companies are continually exploring innovative strategies to engage their audiences more effectively. Email marketing, despite being one of the oldest online marketing channels, remains a powerful tool. However, traditional approaches often fall short due to generic messaging that doesn’t
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July 22, 2021 How marketers can achieve scale and precision in a world without third-party cookies Back Share on Twitter Facebook Instagram “One of the biggest challenges for the open web going forward is bringing the fragmented ID space under a single, standardized umbrella and convincing the ad tech market to adopt it.” Sarah Polli
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July 22, 2021 As the cookie crumbles, media quality will drive ROI Back Share on Twitter Facebook Instagram “One of the biggest challenges for the open web going forward is bringing the fragmented ID space under a single, standardized umbrella and convincing the ad tech market to adopt it.” The rise of media The mere
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July 22, 2021 How AI will save ad targeting from the Cookiepocalypse Back Share on Twitter Facebook Instagram “In the absence of a firm date for third-party cookie deprecation, advertisers should start testing contextual targeting today.” Hearts and Science Team The future of identity From 2022 onward, Google’s ban on the use of third party
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How the traditional marketing loop will be reborn Share on Twitter Facebook Linkedin Approaching pillars of the marketing loop in new ways “To get ready for whatever the future may hold, we at Hearts are acting as Agents of Change, investing in five key areas.” Spot the difference? We can’t either. Targeting, delivery, measurement,
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