Agents of Change.
New privacy legislation, Apple’s IDFA block and the coming deprecation of third-party cookies are sending shockwaves through the digital advertising ecosystem. New privacy-centric cookieless technologies are emerging, displacing antiquated methods for media tracking and measurement. Brand affinity awaits those who crack the code.
As “Agents of Change” we’re investing in the future of media with technology designed to harness the emotional bonds between consumers and brands. Our new Agents of Change series will dissect the mechanics of analytics, data and technology and media measurement in a new privacy-first world.
Turn your visitors into customers.
Hear from our Managing Executive Director of Analytics on why we started Agents of Change, an overview of the initiative, and what it means for the advertising industry.
Email Marketing
Landing Pages
Build a more targeted visitor experience with stead fast pages for each of your campaigns.
New-fangled SMS Marketing.
As consumer privacy increases deterministic targeting methods become near impossible. New probabilistic data modeling around consumer behavior step in to fill the void.
Google Advert
If you reconsidering spending any amount of money on ads to reach your target audience, you’d better spend it in the right place